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What a CPA Firm Actually Gets by Handing Payroll to Someone Else

Faith, Hope and Payroll Podcast

Need help with payroll? Head to workforcepayhub.com Nearly all of Dave Franzonello's payroll business once came through referral partners rather than inbound calls. He and Eric Jones sit down with Aimee Supran, who now runs sales for Workforce PayHub, to work through how accountant and broker partnerships actually get built. They talk about what makes a CPA firm hand payroll off, why the revenue share is usually not the deciding factor, and what a business owner gains when their payroll provider and their accountant already talk to each other directly. In This Episode: * Why a CPA firm that refers payroll out is usually not doing it for the revenue share, and what actually drives the decision * Dave's food truck rule for prospecting: park where the customers already gather instead of driving up and down the street * The dental practice CFO who won't let clients bring their own payroll provider, and the root canal analogy behind it * What changes for a business owner when the accountant has direct access to payroll reports and the general ledger mapping * The accounting firm that had about 30 payroll clients when the conversation started, and what handing payroll off did for their growth Resources Mentioned: * Workforce PayHub * Aimee Supran on LinkedIn * Caerusnet Chapters: * 00:00: Introduction * 00:30: Meet Aimee Supran, the new face of sales at Workforce PayHub * 01:17: What kinds of partnerships matter in payroll * 02:37: The model where 99 percent of business came through referrals * 05:57: Ten solid referral partners and a givers gain mindset * 07:30: The food truck rule, park where people already gather * 09:59: A one-call close, and giving the CPA their own login * 11:30: The dental practice that won't let clients bring their own drill * 15:19: Coming out of a PEO and rebuilding it with trusted providers * 17:26: Why partnership sales demand a higher level of trust * 26:19: The firm that grew after handing payroll off * 37:13: Aimee's story and how to reach her Produced by Saint Kolbe Studios