He Went Broke for Jesus. Then Made $612 Million
ChristianAlts
Every major Hollywood studio said no to this film. So the director spent $30 million of his own money, took a $0 salary, and structured a distribution deal that gave away almost none of the profits. It made $612 million worldwide. In this episode of Kingdom Builders, we break down how Mel Gibson self-funded The Passion of the Christ after every studio in Hollywood passed, the risk, the deal structure, and the grassroots campaign that sold out theaters before opening weekend. In this episode: ...
About Podcast
ChristianAlts (formerly Purpose Driven Capital) explores private markets, alternative investments, and the ideas shaping capital allocation today.
Hosted by Matt Johns, the show features conversations with investors, operators, and business leaders on topics ranging from niche investment opportunities to market trends, stewardship, and long-term impact.
Thoughtful, grounded, and accessible, ChristianAlts brings a values-aware lens to private market investing without the noise, hype, or moralizing.