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Inside Franchise Investing: Due Diligence, SBA Loans, and Ethical Growth | Jackson Roberts

ChristianAlts

Franchise investing is more than buying into a brand, it’s about building wealth with purpose. In this episode of Purpose Driven Capital, host Matt Johns speaks with Jackson Roberts, founder of Beta Capital Group, a holding company inspired by the Berkshire Hathaway model. Jackson shares his journey from accounting and real estate into multi-unit franchise ownership, and how his team is scaling with mission alignment and investor-first values. We cover: How Jackson accidentally discovered fra...

Categories
Business • Investing

About Podcast

ChristianAlts (formerly Purpose Driven Capital) explores private markets, alternative investments, and the ideas shaping capital allocation today.


Hosted by Matt Johns, the show features conversations with investors, operators, and business leaders on topics ranging from niche investment opportunities to market trends, stewardship, and long-term impact.


Thoughtful, grounded, and accessible, ChristianAlts brings a values-aware lens to private market investing without the noise, hype, or moralizing.