Moral Due Diligence: The Investment Framework Every Christian Investor Needs
ChristianAlts
Most investors spend serious time on financial due diligence. Almost none add the layer that can hit hardest, especially for Christian investors. In this solo episode, Matt Johns introduces a practical framework called moral due diligence: a repeatable three-step process for evaluating whether an investment aligns with your values before your capital is already committed. Matt walks through a real scenario, a retail strip center investment that passed every financial check, only to reveal a m...
About Podcast
ChristianAlts (formerly Purpose Driven Capital) explores private markets, alternative investments, and the ideas shaping capital allocation today.
Hosted by Matt Johns, the show features conversations with investors, operators, and business leaders on topics ranging from niche investment opportunities to market trends, stewardship, and long-term impact.
Thoughtful, grounded, and accessible, ChristianAlts brings a values-aware lens to private market investing without the noise, hype, or moralizing.