001: Every brand starts with a clear “why” (Part 1 of 5)
Speak The Unspoken
Is your ministry living out its “why"? Not the mission or goal, but the rallying call that gets every one of your team members out of bed in the morning. In our first episode, we unpack the power of a clear and concise why statement in Part 1 of the Brand Foundation Series. We discuss the freedom of saying no, the experience of a brand promise, and the weight of a brand story using real-life application from organizations like Disney, Charity Water, and IKEA. *Our Favourite Quote: * “(We) use Jeff Bezos’ line, ‘Your brand is what other people say about you when you’re not in the room’. But I think particularly for ministries, there is also the, ‘how is the Lord actively working within your organization?’” Links & Resources: Simon Sinek Book - https://www.goodreads.com/book/show/7108725-start-with-why JFK and the Janitor: https://www.beqom.com/blog/jfk-and-the-janitor Disney's Magical Garbage System - https://www.waste360.com/waste-reduction/look-walt-disney-world-s-underground-trash-tubes Charity Water Brand Story Video: https://www.youtube.com/watch?v=UE9UvT5ujyg