003: Carving out unique space in the audience’s mind (Part 3 of 5)

Speak The Unspoken

If we’re all building the Kingdom how do we set ourselves apart? We’re going very deep into brand position in Part 3 of our Brand Foundation series. We put big brands up against each other like, Taco Bell vs. Chipotle, Coke vs. Pepsi, Gillette vs. Dollar Shave Club, and see how their positioning sets their seemingly similar products far away from one another. Listen all the way through to capture tools on discovering the unique space of your ministry or organization. *Our Favourite Quote: * “One of the easiest story structures to remember is talking about the world that is vs. the world that could be and positioning your brand in the middle of that, almost as the problem solver.” Links & Resources: Our misguided hatred of pigeons - https://www.audubon.org/news/the-origins-our-misguided-hatred-pigeons Pepsi is Okay Commercial - http://www.nfl.com/videos/nfl-super-bowl-commercials/0ap3000001015713/Pepsi-is-OK-Okay-for-Cardi-B-Steve-Carell-and-Lil-Jon IDEO empathy maps: https://www.ideo.com/blog/build-your-creative-confidence-empathy-maps Donald Miller Book - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR Dove tagline & their evolution into lifestyle- https://www.mapleholistics.com/blog/dove-company-history-and-review-real-beauty-real-soap/

About Podcast

Speak the Unspoken is a conversation between Church leaders about what it means to reach people with the gospel in a post-Christendom age. In a time where people are looking to the world, themselves, and technology to find happiness, we have to find a new way of communicating the gospel than we have before. Each episode will unpack a philosophy of the new model we are seeing emerge in the Church and address topics like doubt, the digital age, loneliness, and more. With added insight from ministry leaders around the world, Glass Canvas will help parishes, dioceses, and ministries unlock their ministry potential.