Creating Shareable Catholic Video Content with Nick Falls and Lux Lab
The Catholic Entrepreneur
In this episode of the Catholic Entrepreneur podcast, host Mitch Fisher speaks with Nick Falls, founder of Lux Lab, about his journey in filmmaking, the challenges of starting a business, and the importance of storytelling in faith-based media. Nick shares insights on creating shareable content for evangelization, the impact of beauty in media, and his personal conversion story that led him to focus on Catholic projects. The conversation also touches on the challenges of building a team and navigating the ups and downs of entrepreneurship, especially during the COVID-19 pandemic. Check out more about Lux Lab: https://weareluxlab.com/ https://www.instagram.com/catholicvideomarketing Follow The Catholic Entrepreneur: https://thecatholicpreneur.com/ https://www.instagram.com/thecatholicpreneur/ Chapters 00:00 Introduction to Lux Lab and Nick Falls 02:53 The Journey of Starting a Business 05:41 The Evolution of Real Life Catholic 08:53 The Art of Storytelling in Filmmaking 12:03 Beauty as a Path to Truth 14:56 The Role of Shareable Content in Evangelization 17:54 Innovations in Catholic Social Media 20:40 Niche Marketing in Catholic Video Production 27:28 Building a Team and Navigating Challenges 35:06 A Journey of Reversion and Faith 46:49 The Future of Lux Lab and Storytelling