Delivering Marketing Joy with Kirby Hasseman
The Catholic School Leaders Podcast
During this episode of the Catholic School Leaders Podcast, marketing expert Kirby Hasseman was welcomed to discuss marketing strategies specifically catered for educational institutions. Drawing from his successful marketing career and role as CEO of Hasseman Marketing and Communications, Kirby deconstructed the concepts of marketing, advertising, messaging and branding, and how they intertwine. He also discussed the power of storytelling in marketing, the importance of engaging audiences in a memorable and meaningful way as well as strategic utilization of social media for optimal audience engagement. Specifically, Facebook groups were highlighted due to their higher audience engagement rates. How to manage negative online reviews and the role of branded merch were discussed as well. The show provided tips on boosting profitable media projects, time management for promotional projects and insightful strategies for fundraising campaigns using branded merchandise. 01:39 Understanding Marketing, Advertising, Messaging, and Branding 05:00 The Power of Repetition in Marketing 05:32 The Role of Employees in Branding 06:53 Creative Ways to Engage Audience 07:34 Leveraging Social Media for Marketing 08:37 The Importance of Positive Content and Audience Engagement 13:52 Utilizing Facebook Groups for Increased Engagement 18:16 Leveraging Facebook for School Marketing 18:56 Strategies for Boosting Facebook Posts 21:32 Handling Negative Press on Social Media 27:35 Effective Use of Branded Merchandise for Fundraising 28:08 Choosing the Right Swag for Your School 32:28 The Importance of Good Design and Planning in Merchandising Learn more about today's sponsor, Renaissance: As a global leader in education technology operating in more than 110 countries, Renaissance is committed to providing educators with insights and resources to accelerate growth and help all students build a strong foundation for success. We believe that technology can unlock a more effective learning experience, ensure that students get the personalized teaching they need to thrive, and help educators and administrators to truly, fully, See Every Student. Learn more at renaissance.com.