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136 - Donor Databases 101 (Fundraising Databases, Reports, Changing Databases): Andrew Robison

The Petrus Development Show

While we start this episode with a joke, donor databases are a very serious matter. As you'll learn in this Q+A with Petrus president, Andrew Robison, choosing the right donor database can make a world of difference in your fundraising capabilities. Andrew and Rhen kick off their discussion on donor databases with an explanation of why organizations need to invest in a fundraising database instead of relying on spreadsheets of donor info. From there, they share tips about what to look for when purchasing donor databases. Specifically, Andrew answers the following questions: * What types of reports do you want your fundraising database to be able to give you? * What other things should look for when searching for a new database? * When setting up your database, what specialty fields might you want to add? Is there any data we shouldn't include in the database? * How much time does your organization need to allocate for database maintenance? * What's the process for moving from one database to another? (And, a laugh for your day: Q: Where do dads store dad jokes? A: In a dada-base!)