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155 - Clear + Direct (Year-End Appeals, Timing, Options, Best Practices): Andrew Robison

The Petrus Development Show

As Andrew shares early in this episode, 30 percent of nonprofit giving is done in December.  For this reason, your end-of-year appeal letter could be a major winner for your organization.  Listen as Andrew and Rhen discuss ways to make your end-of-year appeal planning as fruitful as possible.  If you take nothing else from this episode, remember this:  a clear and direct ask is the most important part of the appeal letter.    In this episode, Andrew and Rhen answer the following questions: * Why are end-of-year appeals so important? * Are direct mail appeals worth the effort and expense?  Can I stick to email for a year-end appeal? * Who should receive our year-end appeal?  When should end-of-year appeals be sent? * What should be in the appeal letter itself?   Can you share some strategies for making our appeal letter more successful? Do you need help getting started with your end-of-year appeal letter?  If so, click HERE for our editable Canva templates that you can customize to meet your organization's needs!