Follow

185 - Measure What Counts (Fundraising Metrics, Lead and Lag Measures, Goals): Andrew Robison

The Petrus Development Show

Happy 2026! Are you looking to strengthen your fundraising this year? Andrew and Rhen are back with a practical episode on metrics and goal setting that goes beyond typical New Year's resolutions.  In this episode, they break down the key metrics fundraisers should track to build a stronger program—including the important difference between lead measures (what predicts success) and lag measures (what shows results). Andrew shares realistic benchmarks for dollars raised, donor meetings, communication frequency, database growth, and more. Whether you're new to tracking metrics or refining your approach, this episode will help you focus on the numbers that actually drive fundraising growth. And if you want to learn more about fundraising metrics and development strategies, join us at an upcoming Petrus RAISE workshop! Texas, we're headed your way first—sign up now!